All About Publication

Most people are familiar with the scourge of identity theft – fastest growing crime in America in each of the last 5 years, and 11 million victims last year alone.  The problem is that most victims don’t know they’re victims – as many as 9 of 10 people who are impacted don’t know it. My company, ID Watchdog, has released a single-use identity theft product (called idCheck) that aims to help consumers identify pre-existing identity theft.  The product, the first of its kind, is going to be sold at retail locations nationwide, and distributed as a stored-value card (like the iTunes gift card – its pretty cool).  The release has been getting some local news coverage in our hometown, Denver.  Here’s a link to the local Fox affiliate’s story from last week (story + 2-minute video footage from the broadcast) so you can check it out for yourself: http://www.kdvr.com/news/kdvr-idcheck-051210,0,928549.story In my mind, the story here is removing the barriers consumers often cite to actively participating in the protection of their identity –  the price point (single use, under $10, no further commitment or subscription required); distribution (stored value card, wide availability at national big-box, grocery chain, drug store and convenience store chains beginning next week); and utility (helps consumers identify potential pre-existing identity theft, by answering a simple question: are you a victim now, yes or no?).  If consumers do find a problem, ID Watchdog has an in-house resolution team that does all the work to restore their identity. Consumers can find idCheck at BJ’s wholesale clubs starting Monday.  Over the summer, they’ll be available at Winn Dixie, 7-Eleven, Radio Shack, Best Buy, and other retailers.  Or they can go to www.idwatchdog.com or www.idcheck.net now and complete their idCheck.

Please read the title again. After all, it did get you to check out the article, didn’t it?

Notice it didn’t say How To, or 7 Tips To, or 10 Ways To. It said Write Articles, an affirmative action. Here’s How, an offer for free information.

As a website promoter or affiliate marketer, your primary goal is to grab and retain your reader’s attention. You grab their attention with a title that packs a punch. You retain their attention by providing them with relevant content. In this case, perhaps giving them a new perspective in the way they approach creating a title for their next article. 

Your secondary goal is to drive traffic for your online business from said articles publication. The best way to accomplish that goal is to catch the reader’s interest immediately. You have about a second and a half, and they’ve already passed your article by and are down to the next one. And there went your chance to drive traffic and turn a profit off your efforts to promote your work at home business.

I’m sure you’ve heard of acai berry based products. This is the latest craze in the food supplement world and has blossomed into a multi-million dollar industry. Imagine for a moment that you own an MLM based acai berry website. You have decided to focus on the health benefits of acai berry rather than its potential for weight loss.

Additionally, as the marketer for this website, you are hoping not just to get people to try your product. You want to convince them that they want in on a piece of the action. Which of these titles do you think will grab your prospects attention the most?

The 7 Benefits of Acai Berry. Feel Better And Make Money At The Same Time.

 How Acai Berry Can Change Your Life. Make money while improving your health.

 Acai Berry Will Make You Healthier, Happier, and Build a Residual Income For Life.

This is a no brainer. Health, Happiness and a chance to stop worrying about if you’re going to end up in your kid’s guestroom when you grow old and grey.

Let’s try one with a weight loss twist instead.

Acai Berry Secrets Revealed! Lose Weight and Build a Residual Income While Helping Improve Lives.

Notice I didn’t say, Acai Berry Secrets Revealed! Lose Weight and Get Rich While Helping Improve Lives.

There are two legitimate reasons for this;

Get rich is definitely designed to grab your attention. But that promise is made by virtually every other work at home website on the internet. It is entirely too over hyped and under delivered. And you’re not trying to sale hype. You’re trying to sale a business opportunity. In article submission, you will be asked to submit key words to make it easier for your potential reader to find your article. In the case of the first title, your key word terms are acai berry, which is rapidly becoming a very competitive search phrase and residual income. Why residual income? Good question. In using the word residual income you are now marketing to people who are looking to make money on line in addition to those hoping to lose weight. Residual income is not only a less competitive term, but it may also grab you that one marketing genius as a part of your downline. This should be making perfect sense to you as an MLM marketer.

Say you are promoting the weight loss aspect of acai berry. And your website is based on direct rather than MLM sales. Consider these titles;

Lose Weight With Acai Berry.

 How I Lost Weight Using Acai Berry.

 Acai Berry’s Amazing Health Benefits. Lose Weight Fast and Keep It Off.

In the third title, you’ve lost weight. You feel better. And the weight is gone for good. Who could ask for more?

What if you’re attempting to market to someone who is already convince they want to give acai berry a try. Which of these two titles would grab your attention?

Where To Buy Acai Berry Weight Loss Products. The Best Place To Buy Online.

OR

Save Money On Acai Berry Weight Loss Products. Place Your Order Online Now.

Here’s something to keep in mind if you are new to article writing as a way to promote your work at home business. The longer the title and the more relevant it keywords are, the better your chances of getting ranked high and increasing your article’s longevity in the search engines.

Final note:

In structuring your article’s title, you want to include at least two keyword phrases in a non-obtrusive way. For instance acai berry, lose weight or acai berry, residual income. If at all possible, you want your primary keyword to be at the front of your title. This gives the internet spiders something to munch on immediately. You’ll be amazed at how well this will help your article’s ranking. But above all, you want to create a title that packs a big enough punch for the reader to want to click on the title to continue reading.