All About Publication

In this small article we would like to share our experience, so you understand what you will be facing, if you try similar business launch: PR, articles, video and photo blogs, news, opinions publishing website. In our case we don’t do it for living, however we are pretty advanced in using posting media portal as good source of our marketing campaign, helping us to get internet leads. However we see very interesting statistical trends, that are valuable enough to be publicly known

1. Google AdSense program. Of course it all depends on your circumstances, however chances are high that you are starting from scratch, meaning you do not have advertising sponsors, who are willing to place high volume of expensive ads. If you are normal simple person, you should consider signing to google adsense program

2. Clicking through percentage. Google requires its own customers, who pays money for clicks to maintain reasonable click through minimal ratio, which is normally required to be higher than 0.5% (200 visits = one or more clicks). If you are in adsense program as google vendor, it doesn’t mean for you that you should comply to very high requirements on your web pages – google itself will be able to qualify your pages for relevant ads

3. Daily page visiting through the week. This is very interesting. On our website we have all the variety of article, blogs and press releases, however as the visiting count is equal through the week, at the end of the week: second half of Friday, Saturday and Sunday we see hits decrease to about 65-70%, and more over, people are switching viewed topics over the weekend: most popular Saturday topics are Jewelry, Recreation, and new Jobs. On the business days people are searching their business related topics: computers, software, accounting, ERP, Microsoft, Oracle, etc.

4. Cheap and Expensive days. It is very strange observation, and we do not know what stays behind in google ads placement mechanism, but this is obvious and solid trend that about 5 days per month, the level of our daily revenue goes down dramatically and we earn only 20% of normal daily revenue. We name it cheap days. The same could be said about very profit promising days, where early in the morning we can say – yes, today we should get 500% of normal daily revenue

As most people know writing an article and posting it with links back to your site is an excellent way to direct traffic to your site. However, after reading hundreds of articles I have noticed some people need some tips on how to maximize readership and the rate of publication of their article.

Publishers publish articles for two reasons. For fresh content on their site and to generate revenues, often with ads placed on the page with your article. So, with a highly read article the publisher will be more likely to promote your article, which increases your exposure.

So when writing your articles try to make it short and simple. People are lazy by nature and the easier the article appears to read the more likely it will be read.

It’s ok to have paragraphs of one sentence… even one word!

When people look at an article and contemplate reading it, if it looks like work, they’ll pass. Having an easy to skim article, with lots of whitespace, makes the article look easier to digest.

Don’t worry too much on the writing style. It is your title and the appearance of an article that people use in determining whether or not to even read it. Once they start reading the article, then it’s the content and your writing style that will suck them deeper in.

Another good guideline to follow when writing an article is to aim for the 600 word count. Less than 600 words is too low for many publishers, and not long enough to be considered a proper article.

An article that is too long will make the potential reader think it is too much work to read, and as a result not read it, despite how well it is written or the contents of the article.

The ideal length for an article to achieve maximum republication is between 600 and 800 words.

It is a good idea to write an article and then go back through looking for places to break up long paragraphs, simplify the language, and give the article a more personal feel.

Also, look for places where you can substitute contractions for two words to make the language less stilted. More conversational articles are also easier to read and understand.

Also read your article out loud to yourself several times. If you stumble anywhere, you probably need to rewrite that portion.

The same techniques can also be used when writing sales copy, but that is a topic for another article.

The objective of writing an article is to get published. Once published you want your article to be read. Publishers like popular articles. If you follow these simple tips on how to write an article you will increase your chances of both. With a popular article with your name and url attached to it you will be well on your way to expert internet marketer status.