All About Publication

Please read the title again. After all, it did get you to check out the article, didn’t it?

Notice it didn’t say How To, or 7 Tips To, or 10 Ways To. It said Write Articles, an affirmative action. Here’s How, an offer for free information.

As a website promoter or affiliate marketer, your primary goal is to grab and retain your reader’s attention. You grab their attention with a title that packs a punch. You retain their attention by providing them with relevant content. In this case, perhaps giving them a new perspective in the way they approach creating a title for their next article. 

Your secondary goal is to drive traffic for your online business from said articles publication. The best way to accomplish that goal is to catch the reader’s interest immediately. You have about a second and a half, and they’ve already passed your article by and are down to the next one. And there went your chance to drive traffic and turn a profit off your efforts to promote your work at home business.

I’m sure you’ve heard of acai berry based products. This is the latest craze in the food supplement world and has blossomed into a multi-million dollar industry. Imagine for a moment that you own an MLM based acai berry website. You have decided to focus on the health benefits of acai berry rather than its potential for weight loss.

Additionally, as the marketer for this website, you are hoping not just to get people to try your product. You want to convince them that they want in on a piece of the action. Which of these titles do you think will grab your prospects attention the most?

The 7 Benefits of Acai Berry. Feel Better And Make Money At The Same Time.

 How Acai Berry Can Change Your Life. Make money while improving your health.

 Acai Berry Will Make You Healthier, Happier, and Build a Residual Income For Life.

This is a no brainer. Health, Happiness and a chance to stop worrying about if you’re going to end up in your kid’s guestroom when you grow old and grey.

Let’s try one with a weight loss twist instead.

Acai Berry Secrets Revealed! Lose Weight and Build a Residual Income While Helping Improve Lives.

Notice I didn’t say, Acai Berry Secrets Revealed! Lose Weight and Get Rich While Helping Improve Lives.

There are two legitimate reasons for this;

Get rich is definitely designed to grab your attention. But that promise is made by virtually every other work at home website on the internet. It is entirely too over hyped and under delivered. And you’re not trying to sale hype. You’re trying to sale a business opportunity. In article submission, you will be asked to submit key words to make it easier for your potential reader to find your article. In the case of the first title, your key word terms are acai berry, which is rapidly becoming a very competitive search phrase and residual income. Why residual income? Good question. In using the word residual income you are now marketing to people who are looking to make money on line in addition to those hoping to lose weight. Residual income is not only a less competitive term, but it may also grab you that one marketing genius as a part of your downline. This should be making perfect sense to you as an MLM marketer.

Say you are promoting the weight loss aspect of acai berry. And your website is based on direct rather than MLM sales. Consider these titles;

Lose Weight With Acai Berry.

 How I Lost Weight Using Acai Berry.

 Acai Berry’s Amazing Health Benefits. Lose Weight Fast and Keep It Off.

In the third title, you’ve lost weight. You feel better. And the weight is gone for good. Who could ask for more?

What if you’re attempting to market to someone who is already convince they want to give acai berry a try. Which of these two titles would grab your attention?

Where To Buy Acai Berry Weight Loss Products. The Best Place To Buy Online.

OR

Save Money On Acai Berry Weight Loss Products. Place Your Order Online Now.

Here’s something to keep in mind if you are new to article writing as a way to promote your work at home business. The longer the title and the more relevant it keywords are, the better your chances of getting ranked high and increasing your article’s longevity in the search engines.

Final note:

In structuring your article’s title, you want to include at least two keyword phrases in a non-obtrusive way. For instance acai berry, lose weight or acai berry, residual income. If at all possible, you want your primary keyword to be at the front of your title. This gives the internet spiders something to munch on immediately. You’ll be amazed at how well this will help your article’s ranking. But above all, you want to create a title that packs a big enough punch for the reader to want to click on the title to continue reading. 

There are six WordCamps coming up before the end of the year, and since I like to make sure people know about it when there’s a WordCamp near them, here’s the list, with some personal commentary thrown in. If you just want the list without my asides, check out the full schedule at WordCamp.org.

WordCamp Phoenix is first up, on November 13. I’d planned on attending this one myself before they changed the date (it was originally scheduled for the 7th), but will sadly have to miss it as it conflicts with WordCamp NYC. If you, like me, can’t make it to Phoenix, be sure to check their web site for information on the live stream they’re planning to provide. If it’s anywhere near the quality of the stream from Portland or Seattle earlier this fall, it’ll be just like being there, but without a t-shirt to show for it (and theirs has stripes, so if you’re local, you should go!). My only consolation in missing this WordCamp is that I’ve seen about half of the speakers before. If you’re going, don’t miss the session by John Hawkins on Building a WordPress Plugin; it got me to write my first plugin in Portland! Matt‘ll be there, will you?

WordCamp Victoria is next, on November 14. This is another one I’d love to go to, but can’t because it’s at the same time as New York’s. I would especially have liked to go because it looks like the speakers are all local, and I haven’t seen any of them speak before. Occasionally WordCamps lose a little of the local feeling by focusing on visiting speakers, so it’s nice to see so many Vancouverites on the list. They’ll have a Blogger track and a Technical track running concurrently, so there should a little something for everyone. No word on a live stream, but hopefully they’ll be able to catch some of the presentations on video and post them to WordPress.tv after the event.

WordCamp Bangkok is scheduled for November 15. I have to admit that the first thing that catches my eye on their agenda is “WordPress Band.” I’ve known WordCamps to have people performing songs before, but a whole band? Might be a first. I hope they’ll post the video to WordPress.tv, too.

WordCamp New York City is the same weekend as the previous three, on November 14-15. In the interest of full disclosure, I need to tell you that I’m one of the organizers of WordCamp NYC, so my informative comment about it here may be a little biased. That said, we have over 50 confirmed speakers (both local and visiting), and 2 full days of content in 8 — count ‘em, 8 — tracks. Newbies get a free year of hosting and walked through setting up a WordPress blog in workshop format, while the other tracks have specialized content for Bloggers, CMS Users, Beginning Developers, Advanced Developers, Academic Users, people interested in MU/BuddyPress, and the Open Source Community. Did I mention the theme and plugin contest? Or the awesome shirts? How about the Genius Bar, or the Hacker Room? The additional Unconference sessions? If you’re anywhere near NYC that weekend (and with the Acela, that’s anywhere from Boston to D.C.), you should definitely come. I’ll be there, Matt’ll be there, lead developer Mark Jaquith will be there, lead developer of BuddyPress Andy Peatling will be there, and too many other WordPress luminaries and locals to mention. If we hit 800 registrations by November 12, I’m baking cookies for everyone.

WordCamp Peru will be on November 28 in Lima. I was checking out their topics list, and it looks like they’re planning to cover all the usual topics around blog administration, security, increasing traffic, and integration with social media sites. No speaker list yet, but if you’re in Peru, it looks like this will be a nice gathering of WordPress users, and they’re hoping to have around 100 people attend.

WordCamp Orlando is the last of the year, on December 5. They haven’t published a speaker list or schedule yet, but I know Matt will be there, Mark Jaquith will be there, and I will be there. I know some other awesome core contributors are planning to come, but I don’t want to jinx anything, so if you’re curious, come see for yourself. Plus, Florida in December!