Saturday, March 20th, 2010
Many people do not know that today there is an intelligent and free to advertise your business or website. I’m talking to publish articles.
The publication of articles in the directories is free and usually quite simple. Requires effect once the registration site, and from then publish their articles should contain: title, abstract of the article, the actual text of the article, key words (to make appearance in search engines), the appropriate category (for readers seeking articles by category or web sites that provide RSS categories) and profile of the author.
There are many way to promote your business. Advertising, brochures, website, etc.. All cost money and you’ll have to summarize briefly their capacity, expertise and experience. Through the publication of articles, you can express in a clear and professional knowledge and expertise, increasing the player (which is your potential customer!) A sense of confidence in you as a professional, and arousing the curiosity to read more of his articles, visit their site or contact you.
And let’s say that your site already contains this professional content, as then increase the amount of visits to your site? This is the function of the profile of the author.
When you publish articles, the text has to be very professional and can not resort to propaganda, not to lose the confidence of the reader. Just for this reason there is a space separated from the text, the reader visit after reading your article, which is called author profile. The profile of the author is a placeholder to tell a little about yourself or your company, and to include contact information as phone number, address, email address and obviously your site.
Publishing articles not only are grounds to promote your business / website for free, but also increases your reputation and popularity online.
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Wednesday, March 10th, 2010
Writing Articles to Promote Your Web Site – Article 1: Why you should do it
There are many ways to promote you web site in order to enhance its search engine ranking; among these one of the most effective is writing and publishing articles.
Article can be published in two ways:
Added to your web site
Published on the Internet using one or more well established article publication web sites.
Sometimes you will add the articles to your web site and publish them on the Internet; sometimes you’ll only publish them on the Internet. Sometimes you’ll place exactly the same article on the web site and Internet; sometimes you’ll make subtle changes – it’s up to you.
On your web site, articles provide more content (which Google likes) which contain key words (which search engines will find). They can also provide useful information that visitors will return to read, and may recommend to their friends – your site can become an authority on topics closely related to the services you provide and/or the products you sell.
Published on article web sites, your articles will provide emails links to your company and links to your web site.
Articles can provide a win-win situation.
When we suggest writing articles most people tell us:
I don’t know what to write about!
But you do! You almost certainly take for granted the knowledge you have relating to your business/industry.
Do you know what powder coating involves, how it’s done or how it evolved?
Do you know more about how to keep tropical fish than your neighbour – or how to decide which size tank to use, how to filter the water and what lights to use?
Do you know how badminton racquets are made and restrung; do you know what it’s like to work behind the scenes at the
Olympics?
Do you know what CNC stands for – and means? What is a demand valve? What do heat exchangers exchange?
What is Organisational Consultancy, what are NVQs and how does my organisation become Investors in People?
These – and may other questions – can be answered by one or more of our clients: YOU! You have the knowledge and if you are
prepared to invest the time and effort you can write not one, but whole series of articles that can be added to your web site and/or publish on the Internet.
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