All About Publication

As most people know writing an article and posting it with links back to your site is an excellent way to direct traffic to your site. However, after reading hundreds of articles I have noticed some people need some tips on how to maximize readership and the rate of publication of their article.

Publishers publish articles for two reasons. For fresh content on their site and to generate revenues, often with ads placed on the page with your article. So, with a highly read article the publisher will be more likely to promote your article, which increases your exposure.

So when writing your articles try to make it short and simple. People are lazy by nature and the easier the article appears to read the more likely it will be read.

It’s ok to have paragraphs of one sentence… even one word!

When people look at an article and contemplate reading it, if it looks like work, they’ll pass. Having an easy to skim article, with lots of whitespace, makes the article look easier to digest.

Don’t worry too much on the writing style. It is your title and the appearance of an article that people use in determining whether or not to even read it. Once they start reading the article, then it’s the content and your writing style that will suck them deeper in.

Another good guideline to follow when writing an article is to aim for the 600 word count. Less than 600 words is too low for many publishers, and not long enough to be considered a proper article.

An article that is too long will make the potential reader think it is too much work to read, and as a result not read it, despite how well it is written or the contents of the article.

The ideal length for an article to achieve maximum republication is between 600 and 800 words.

It is a good idea to write an article and then go back through looking for places to break up long paragraphs, simplify the language, and give the article a more personal feel.

Also, look for places where you can substitute contractions for two words to make the language less stilted. More conversational articles are also easier to read and understand.

Also read your article out loud to yourself several times. If you stumble anywhere, you probably need to rewrite that portion.

The same techniques can also be used when writing sales copy, but that is a topic for another article.

The objective of writing an article is to get published. Once published you want your article to be read. Publishers like popular articles. If you follow these simple tips on how to write an article you will increase your chances of both. With a popular article with your name and url attached to it you will be well on your way to expert internet marketer status.

I know you’ve heard many times that to be successful at Internet Marketing you have to have a list. You can build your list in many ways but the quickest and most effective way is by writing articles.

Many ezine publishers and website owners are constantly looking for new and up to date information for their publications and web pages. Article writing is the perfect way to provide that information and build an opt-in list.

A lot of new and some experienced Internet Marketers get confused about the obvious use of the opt-in list. The main objective is not just to build a list of names and email addresses. Its purpose is to help you build your business by providing you with a valuable list of names and email addresses that are of good quality.

Millions of people search the internet daily for numerous reasons. The majority of them are usually looking for information on one or a variety of subjects that they just want to know more about.

Here are a few things that you should consider when writing articles to build your business:

1. Find out what type of information people are looking for and provide it for them. This can be done easily by asking the members who are currently on you list what they want.

If you don’t currently have a list you can always visit different forums to find out what people are asking for.

2. Keep in contact with the members on your opt-in list and get to know them. Obviously, if they are subscribing to your list, and staying around, they are interested in what you have to say and you have something in common.

You can ask them to recommend you to their friends, family or co-workers who have the same interests that you have and they can help you build your business.

3. Be careful not to frustrate the members on your list by constantly providing too much information by email too frequently. Though they may like to get email, try not to send too many emails too often.

You can provide the best quality information there is but if you over do it some of your members will opt-out and leave you because of information overload.

When you write articles and submit them to article directories in most cases it is free. It is one of the easiest ways to drive traffic to your website, get free advertising and build your opt-in list all at the same time.

Make your articles key-word rich about your website topic and strive to keep the word count between 400 and 600 words long.

There are times that they will be longer but make sure you check the article directories rules as different article directories have different rules about article length.

Always include a resource box at the bottom of your article with a little bit of information about yourself and include a link to your website.

You will soon build credibility and draw more targeted traffic to your website as your articles are read by others and they begin to click on the link to your website and opt-in to your list.

You will also start to get noticed by search engines and get established as other website owners begin to publish your articles in their ezines, to their list and on their websites.

So, to build your opt-in list quickly and drive traffic to your website, write good quality articles and submit them to the article directories often.