All About Publication

Please read the title again. After all, it did get you to check out the article, didn’t it?

Notice it didn’t say How To, or 7 Tips To, or 10 Ways To. It said Write Articles, an affirmative action. Here’s How, an offer for free information.

As a website promoter or affiliate marketer, your primary goal is to grab and retain your reader’s attention. You grab their attention with a title that packs a punch. You retain their attention by providing them with relevant content. In this case, perhaps giving them a new perspective in the way they approach creating a title for their next article. 

Your secondary goal is to drive traffic for your online business from said articles publication. The best way to accomplish that goal is to catch the reader’s interest immediately. You have about a second and a half, and they’ve already passed your article by and are down to the next one. And there went your chance to drive traffic and turn a profit off your efforts to promote your work at home business.

I’m sure you’ve heard of acai berry based products. This is the latest craze in the food supplement world and has blossomed into a multi-million dollar industry. Imagine for a moment that you own an MLM based acai berry website. You have decided to focus on the health benefits of acai berry rather than its potential for weight loss.

Additionally, as the marketer for this website, you are hoping not just to get people to try your product. You want to convince them that they want in on a piece of the action. Which of these titles do you think will grab your prospects attention the most?

The 7 Benefits of Acai Berry. Feel Better And Make Money At The Same Time.

 How Acai Berry Can Change Your Life. Make money while improving your health.

 Acai Berry Will Make You Healthier, Happier, and Build a Residual Income For Life.

This is a no brainer. Health, Happiness and a chance to stop worrying about if you’re going to end up in your kid’s guestroom when you grow old and grey.

Let’s try one with a weight loss twist instead.

Acai Berry Secrets Revealed! Lose Weight and Build a Residual Income While Helping Improve Lives.

Notice I didn’t say, Acai Berry Secrets Revealed! Lose Weight and Get Rich While Helping Improve Lives.

There are two legitimate reasons for this;

Get rich is definitely designed to grab your attention. But that promise is made by virtually every other work at home website on the internet. It is entirely too over hyped and under delivered. And you’re not trying to sale hype. You’re trying to sale a business opportunity. In article submission, you will be asked to submit key words to make it easier for your potential reader to find your article. In the case of the first title, your key word terms are acai berry, which is rapidly becoming a very competitive search phrase and residual income. Why residual income? Good question. In using the word residual income you are now marketing to people who are looking to make money on line in addition to those hoping to lose weight. Residual income is not only a less competitive term, but it may also grab you that one marketing genius as a part of your downline. This should be making perfect sense to you as an MLM marketer.

Say you are promoting the weight loss aspect of acai berry. And your website is based on direct rather than MLM sales. Consider these titles;

Lose Weight With Acai Berry.

 How I Lost Weight Using Acai Berry.

 Acai Berry’s Amazing Health Benefits. Lose Weight Fast and Keep It Off.

In the third title, you’ve lost weight. You feel better. And the weight is gone for good. Who could ask for more?

What if you’re attempting to market to someone who is already convince they want to give acai berry a try. Which of these two titles would grab your attention?

Where To Buy Acai Berry Weight Loss Products. The Best Place To Buy Online.

OR

Save Money On Acai Berry Weight Loss Products. Place Your Order Online Now.

Here’s something to keep in mind if you are new to article writing as a way to promote your work at home business. The longer the title and the more relevant it keywords are, the better your chances of getting ranked high and increasing your article’s longevity in the search engines.

Final note:

In structuring your article’s title, you want to include at least two keyword phrases in a non-obtrusive way. For instance acai berry, lose weight or acai berry, residual income. If at all possible, you want your primary keyword to be at the front of your title. This gives the internet spiders something to munch on immediately. You’ll be amazed at how well this will help your article’s ranking. But above all, you want to create a title that packs a big enough punch for the reader to want to click on the title to continue reading. 

Since the inception of the internet, webmasters have drawn prospective customers to their sites by providing worthwhile information to their guests. This information based marketing is a proven technique for targeting interested individuals and bringing them to a website, then turning those visitors into paying clients.

Today, the same marketing technique is still practiced using article publications. Marketing with informative articles is actually growing in popularity as more website owners realize the simplicity, as well as the benefits, of this method. There are several tools and programs that make it easy to submit articles to the numerous article directories available, but the exposure and promotion of your article and website are the benefits of article writing, not the reason.

Before submitting articles to any directory, there are a few key points to consider if you want to enjoy success from your efforts.

First, remember the reason you are writing an article. The purpose of an article is to inform the reader. A well written, quality article will catch the reader’s attention, while poor content will go unread. If you want your articles to promote your website or business and draw in new clients, it has to create interest so that it is read. If your reader doesn’t care to read your article, he most likely will have no interest in visiting your site. To run a successful article campaign, make quality content your primary focus. Keyword density and other optimization efforts are worthless if no one reads the article.

While keyword density should not be your main goal, it is important. Submitting your articles to directories not only brings your website incoming links that can boost your search engine rankings, article directory submissions can also increase your traffic in other ways if done correctly. Placing targeted keywords that relate to the topic of your article throughout the content can bring higher search rankings to the article, giving it more exposure to those specifically searching for the information you offer.

The placement of your keywords is just as important as the actual terms. Take care not to overdo the key phrase or search engines may see it as spam. A well written article that fairs well in the search engines is more likely to be used and published by other websites than an article without keywords, resulting in more promotion of your website and increased profits. Anchor text, or using keywords within links to your website or products, is one of the most effective methods of using keyword marketing, but many article directories do not support these types of links.

Finally, it is critical that you write articles that these directories want to publish. While there are several article directories that will publish most any content, the directories that receive the most traffic and will benefit you the most typically have strict guidelines that must be adhered to. The leading article directories only accept a small percentage of the content submitted to them, but these are the directories that will bring you the most success.

Concentrate on writing high quality content that the leading article directories will want to publish. Follow their guidelines for submission, taking care to correctly format your articles, and check your content closely for spelling errors or grammatical mistakes. If you’re not comfortable with your own writing capabilities, hire someone more qualified to write for you if you want to see success with your article marketing campaign.

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