All About Publication

In this small article we would like to share our experience, so you understand what you will be facing, if you try similar business launch: PR, articles, video and photo blogs, news, opinions publishing website. In our case we don’t do it for living, however we are pretty advanced in using posting media portal as good source of our marketing campaign, helping us to get internet leads. However we see very interesting statistical trends, that are valuable enough to be publicly known

1. Google AdSense program. Of course it all depends on your circumstances, however chances are high that you are starting from scratch, meaning you do not have advertising sponsors, who are willing to place high volume of expensive ads. If you are normal simple person, you should consider signing to google adsense program

2. Clicking through percentage. Google requires its own customers, who pays money for clicks to maintain reasonable click through minimal ratio, which is normally required to be higher than 0.5% (200 visits = one or more clicks). If you are in adsense program as google vendor, it doesn’t mean for you that you should comply to very high requirements on your web pages – google itself will be able to qualify your pages for relevant ads

3. Daily page visiting through the week. This is very interesting. On our website we have all the variety of article, blogs and press releases, however as the visiting count is equal through the week, at the end of the week: second half of Friday, Saturday and Sunday we see hits decrease to about 65-70%, and more over, people are switching viewed topics over the weekend: most popular Saturday topics are Jewelry, Recreation, and new Jobs. On the business days people are searching their business related topics: computers, software, accounting, ERP, Microsoft, Oracle, etc.

4. Cheap and Expensive days. It is very strange observation, and we do not know what stays behind in google ads placement mechanism, but this is obvious and solid trend that about 5 days per month, the level of our daily revenue goes down dramatically and we earn only 20% of normal daily revenue. We name it cheap days. The same could be said about very profit promising days, where early in the morning we can say – yes, today we should get 500% of normal daily revenue

Many people do not know that today there is an intelligent and free to advertise your business or website. I’m talking to publish articles.

The publication of articles in the directories is free and usually quite simple. Requires effect once the registration site, and from then publish their articles should contain: title, abstract of the article, the actual text of the article, key words (to make appearance in search engines), the appropriate category (for readers seeking articles by category or web sites that provide RSS categories) and profile of the author.

There are many way to promote your business. Advertising, brochures, website, etc.. All cost money and you’ll have to summarize briefly their capacity, expertise and experience. Through the publication of articles, you can express in a clear and professional knowledge and expertise, increasing the player (which is your potential customer!) A sense of confidence in you as a professional, and arousing the curiosity to read more of his articles, visit their site or contact you.

And let’s say that your site already contains this professional content, as then increase the amount of visits to your site? This is the function of the profile of the author.
When you publish articles, the text has to be very professional and can not resort to propaganda, not to lose the confidence of the reader. Just for this reason there is a space separated from the text, the reader visit after reading your article, which is called author profile. The profile of the author is a placeholder to tell a little about yourself or your company, and to include contact information as phone number, address, email address and obviously your site.

Publishing articles not only are grounds to promote your business / website for free, but also increases your reputation and popularity online.