All About Publication

If you are an internet entrepreneur you have undoubtedly given more than a passing thought to using articles as a way to drive traffic to your site. It’s a fact of life for most internet business people it is probably the least popular activity.

But there is a way to find timely, free articles for your website – without having to write them yourself and without having to pay a writer to develop them for you. By using articles in the public domain, you can access thousands of articles on a wide variety of subjects.

And here’s the good part – the authors of these articles have all relinquished rights to the work and declared them part of the Public Domain.

Which means you can use them – free of charge.

What is Public Domain?

Work in the Public Domain is any work that has no claim of ownership, rights, royalties, etc., by its original author or creator. Work is generally considered to be in the Public Domain when the work is available to anyone for either business or personal use.

Content comes into the Public Domain for a number of reasons. In some cases, the original copyright has expired, and in others the author created the work with the intent that it would be part of the Public Domain. Writers do this for all kinds of reasons – from portfolio building to just plain vanity! But it’s a real boon to internet businesses – if you know how to use them to your advantage.

Where to Find Them – How to Use Them

Public Domain articles are easy to find by doing a simple search on the internet. In many cases you can access thousands upon thousands of articles from one or two sites, but there are also more creative ways to find content.

One of the ways to find unique copy is to look for books in the Public Domain. By finding and altering excerpts from books in the Public Domain, you have a better chance of posting content that other businesspeople may not have found. You can do the same thing by excerpting portions of articles and newsletters, all of which are freely available and easy to find online.

Make Them Yours

One of the only drawbacks to using works in the Public Domain is that they aren’t, by definition, original. You found them – and that means someone else probably has, too. And while free articles are great, boring-and-mass-produced articles aren’t! The good news is that there are ways you can take advantage of these works and still make them unique to your business.

The easiest thing to do is to find a few articles on the topics specific to your purposes and then adjust them a little. You can do this by taking the main themes of the articles and reworking them into a semi-new piece, or you can “clean up” the article a little, tweaking a few words here and adding a few phrases there to make it more unique.

Optimizing Public Domain articles by seeding them with keywords specific to your business is another way to make the content unique. Doing this gives you a couple of advantages in one fell swoop – you’re making the articles more unique for your business, while also using SEO content to drive more traffic to your site. It’s a quick and efficient way to kill two birds with one stone!

Public Domain – The Internet’s Best-Kept Secret

As internet businesses continue to grow, the demand for web-based content will only increase. By utilizing work in the Public Domain, you can ramp up your business quickly and with minimal investment.

And that means seeing a return on your investment more quickly than ever.

In this small article we would like to share our experience, so you understand what you will be facing, if you try similar business launch: PR, articles, video and photo blogs, news, opinions publishing website. In our case we don’t do it for living, however we are pretty advanced in using posting media portal as good source of our marketing campaign, helping us to get internet leads. However we see very interesting statistical trends, that are valuable enough to be publicly known

1. Google AdSense program. Of course it all depends on your circumstances, however chances are high that you are starting from scratch, meaning you do not have advertising sponsors, who are willing to place high volume of expensive ads. If you are normal simple person, you should consider signing to google adsense program

2. Clicking through percentage. Google requires its own customers, who pays money for clicks to maintain reasonable click through minimal ratio, which is normally required to be higher than 0.5% (200 visits = one or more clicks). If you are in adsense program as google vendor, it doesn’t mean for you that you should comply to very high requirements on your web pages – google itself will be able to qualify your pages for relevant ads

3. Daily page visiting through the week. This is very interesting. On our website we have all the variety of article, blogs and press releases, however as the visiting count is equal through the week, at the end of the week: second half of Friday, Saturday and Sunday we see hits decrease to about 65-70%, and more over, people are switching viewed topics over the weekend: most popular Saturday topics are Jewelry, Recreation, and new Jobs. On the business days people are searching their business related topics: computers, software, accounting, ERP, Microsoft, Oracle, etc.

4. Cheap and Expensive days. It is very strange observation, and we do not know what stays behind in google ads placement mechanism, but this is obvious and solid trend that about 5 days per month, the level of our daily revenue goes down dramatically and we earn only 20% of normal daily revenue. We name it cheap days. The same could be said about very profit promising days, where early in the morning we can say – yes, today we should get 500% of normal daily revenue