All About Publication

When you plan to launch your respected internet website base business, you should think about establishing good relations with such folks as Google, Yahoo, MSN, Altavista, and other titans on the internet ranking and search market. This is where you need to decide if you would like to outsource this part of the business to internet search optimization subcontractor or face the issue personally. When you decide to deal with this on your own, you need to be aware about linking strategy and modern side of it – articles and press prelease publication in the free press media portals. In this small publication we are following the restriction of genre are trying to give you highlights and initial directions

1. Press Release Media sites. Well, if you are new to these folks out there, please do the search on Google: submit press release – you will see who is servicing you if you are PR submitter. The key point to keep your eye on is when this specific media site published PR last time – for example it they are not current for few months – then you can not relay on these people to get you to the top of search engines. Other PR questioning technique is verifying their google page rank – if they have pagerank of three and below – you should probably be skeptical about them as they are probably in the Googe so-called sandbox

2. Articles Submission Sites. At this time, you should be easily finding a lot of PHP portals, which means that these people didn’t pay a lot for establishing their articles publication sites. Real Article portal requires custom programming and software development. We are not saying that PHP doesn’t do the job, however PHP direction requires a lot of distinguishing thinking through to make their site to be ranked high on the leading internet search engines

3. Internet Search spiders overview. Googlebot is probably the most desired spider to be welcomed to visit your web site. Then yahoo slurp and Microsoft msnbot is the next in line or in some cases preferred to yahoo.

4. When you article or PR are submitted, what to expect. Here, all the new technology wade off and you have to deal with pretty ancient scenario of gazette publishers, where all the internet engines have to comply to. Market will be voting for your article or PR to go higher or lower. Whatever you do – like purchasing high end notebook or installing latest service pack for Microsoft Vista will not help in making you higher – market place will be in charge and this is what was happening from ancient times

In this small article we would like to share our experience, so you understand what you will be facing, if you try similar business launch: PR, articles, video and photo blogs, news, opinions publishing website. In our case we don’t do it for living, however we are pretty advanced in using posting media portal as good source of our marketing campaign, helping us to get internet leads. However we see very interesting statistical trends, that are valuable enough to be publicly known

1. Google AdSense program. Of course it all depends on your circumstances, however chances are high that you are starting from scratch, meaning you do not have advertising sponsors, who are willing to place high volume of expensive ads. If you are normal simple person, you should consider signing to google adsense program

2. Clicking through percentage. Google requires its own customers, who pays money for clicks to maintain reasonable click through minimal ratio, which is normally required to be higher than 0.5% (200 visits = one or more clicks). If you are in adsense program as google vendor, it doesn’t mean for you that you should comply to very high requirements on your web pages – google itself will be able to qualify your pages for relevant ads

3. Daily page visiting through the week. This is very interesting. On our website we have all the variety of article, blogs and press releases, however as the visiting count is equal through the week, at the end of the week: second half of Friday, Saturday and Sunday we see hits decrease to about 65-70%, and more over, people are switching viewed topics over the weekend: most popular Saturday topics are Jewelry, Recreation, and new Jobs. On the business days people are searching their business related topics: computers, software, accounting, ERP, Microsoft, Oracle, etc.

4. Cheap and Expensive days. It is very strange observation, and we do not know what stays behind in google ads placement mechanism, but this is obvious and solid trend that about 5 days per month, the level of our daily revenue goes down dramatically and we earn only 20% of normal daily revenue. We name it cheap days. The same could be said about very profit promising days, where early in the morning we can say – yes, today we should get 500% of normal daily revenue